Developed and executed visual design and content for Halstead Jewelry Supplies, building cohesive brand experiences across digital, print, and environmental touchpoints. Work included logo applications, web and ecommerce design, ad campaigns, catalogs, packaging, infographics, and branded swag—each piece crafted to reinforce brand consistency while elevating the customer experience. Design decisions were grounded in both strategy and storytelling, ensuring every asset supported business goals while maintaining a polished, recognizable visual identity.

Alongside brand and marketing design, produced original photography, videography, and social content to showcase products, highlight industry education initiatives, and drive engagement across platforms. From concept through production, projects balanced creativity with performance, resulting in high-quality visuals that strengthened brand presence, supported sales initiatives, and created a cohesive voice across all channels.