Design work for the Search Dog Unit focused on creating a clear, recognizable visual identity that reflects the team and the community. A paw graphic was included to easily identify that the team was the search dog unit, along with a well known landmark – Thumb Butte – to connect the team to the local area. The Search Dog Unit also wanted the logo to have some personality, and so the phrases were included to add some humor. The project included developing a custom logo and supporting graphics that could be used across marketing and outreach initiatives.