Janelle Hinesley
Graphic Designer | Project Manager
Vancouver, BC
Coordinated cross-functional creative and technical projects from kickoff through delivery, keeping timelines, milestones, and deliverables on track.
Prepared, drafted, and refined creative briefs with stakeholders, translating project goals into clear requirements for design and development teams.
Supported web development initiatives by organizing requirements, tracking revisions, coordinating QA, and ensuring assets and content were production-ready.
Managed project documentation, meeting notes, task tracking, and status reporting to maintain alignment across distributed teams.
Collaborated with producers, designers, developers, and partners to move projects from concept to execution efficiently.
Identified risks, dependencies, and blockers early, proactively recommending solutions to maintain project momentum.
Tracked feedback, approvals, and versioning to ensure accuracy, consistency, and timely delivery of final assets.
Assisted with scheduling, resourcing, and asset coordination across multiple concurrent projects.
Maintained organized records, reports, and project files to support transparency and operational efficiency.
Contributed to workflow improvements by documenting best practices and optimizing processes.
Served as a central point of contact for internal teams, ensuring clear communication, follow-ups, and next steps.
Creative Project Manager
DigiBC
MDM Student Project
Vancouver, BC
May-August 2025
Managed timelines, deliverables, and stakeholder communication to keep projects on track and aligned with client goals.
Designed and prototyped immersive digital assets for an interactive installation project, balancing creative direction with usability testing and accessibility requirements.
Presented design rationales to stakeholders, translating feedback into strategic design improvements.
Collaborated with a diverse, multidisciplinary team to deliver high-quality design under evolving project needs.
Creative Project Manager
JIBC
MDM Student Project
Vancouver, BC
January-April 2025
Led the creative direction and design strategy, helping to ideate, prototype, and design assets for an immersive simulator.
Balanced creative vision with stakeholder feedback, translating insights into strategic design improvements.
Collaborated closely with stakeholders from the Justice Institute of British Columbia (JIBC), developers, 3D artists, and UX designers to ensure creative alignment with user needs and learning goals.
Led content creation and asset development efforts, including graphics, branding, and promotional materials.
Managed team communication and workflows using agile methodologies and project management tools, ensuring milestones were met on time and to a high standard.
Senior Graphic Designer
Halstead Jewelry Supplies
Prescott, Az
2019-2023
Spearheaded brand renewal, including e-commerce site and landing page redesigns based on market research, boosting site traffic and conversion rates.
Directed all visual content production (photography, videography, reels, tutorials, and product campaigns), ensuring cohesive, high-quality creative execution across channels.
Improved brand consistency and visual identity by developing comprehensive brand guidelines and mentoring team members to ensure alignment in design execution.
Ideated, wrote, designed, and delivered webinars for jewelry industry professionals on topics such as photography, photo editing, and branding, providing practical education while strengthening brand authority.
Enhanced web and blog engagement by implementing interactive advertisements, driving increased CTR and sales.
Incorporated best SEO practices for image and blog posts, improving website rankings and search ability.
Researched, planned, and executed a revamp for a new event platform of the Jewelry Business Forum, a virtual event attracting thousands of attendees and positioning Halstead as an industry thought leader.
Developed and implemented design templates to enable the marketing team to produce on-brand content independently, reducing reliance on design resources.
Supervised and mentored creative team members, elevating overall quality and maintaining production standards.
Coordinated marketing & communication projects with team and outside vendors.
Graphic Designer
Halstead Jewelry Supplies
Prescott, Az
2015-2019
Designed and produced the annual 200+ page product catalog, organizing thousands of products across print and digital formats.
Spearheaded a redesign of the catalog system, refining workflows and cutting production time by 50% while improving usability for customers and internal teams.
Created Halstead’s first Grant Book showcasing winners and finalists, earning a Silver award from the International Design Awards.
Revamped and modernized the brand identity by creating comprehensive brand guidelines for consistent application across all channels.
Developed and implemented a content management system for Halstead’s extensive photo library, improving accessibility and production efficiency.
Instructional Assistant
Centre for Digital Media
Vancouver
August-December 2025
Managed course logistics in Canvas, including uploading modules, tracking assignments, and moderating online discussions.
Assisted with in-class activities by preparing materials, coordinating room setups, and supporting improvisational exercises.
Provided student support by answering questions, clarifying instructions, and ensuring understanding of course content.
Monitored attendance, participation, and engagement, offering feedback and encouragement.
Supported grading of reflections, participation, and assignments to maintain consistency and fairness.
Actively participated in class activities to model collaboration and improvisation practices.
DMC Student Association Events Coordinator
Centre for Digital Media
Vancouver
2024-2025
Coordinated and executed social events to support student engagement and community building within the cohort.
Researched and proposed event ideas based on student interests, seasonal opportunities, and budget considerations.
Managed event logistics including budgeting, venue coordination, communication, and promotion.
Collaborated with faculty, staff, and other student leaders to ensure inclusive and well-organized experiences.
Collected feedback to improve future events and foster a more connected and supportive student environment.
Graphic Designer & Marketing Specialist
Sexton Auctioneers
Remote
2024-2025
Reduced Facebook Ad CPC by 65% (from $0.669 to $0.232) and increased CTR from 1.97% to 2.36% through optimized ad design, targeting, and messaging.
Revamped creative content for digital ad campaigns and social media platforms, driving stronger engagement and audience growth.
Designed and developed email campaigns aligned with auction schedules, improving open and click-through rates.
Produced a wide range of advertising, print, video, and social media assets, ensuring brand consistency across all channels.
Created campaign materials and event communications that supported auction promotions and stakeholder alignment.
Reported on campaign performance and monitored platform analytics (Facebook, Instagram, YouTube) to guide ongoing creative direction.
Applied insights from KPIs and data reporting to optimize messaging strategies and content themes for better audience reach and participation.
Use SEO insights, analytics, and campaign data to refine strategies and deliver stronger marketing campaign performance each cycle.