HALSTEAD BEAD INC.

Halstead Bead Inc. is an e-commerce company that supplies jewelry findings and more to jewelers worldwide.

As the company grew, Halstead was looking for new ways to promote their products and wanted to try a print promotion. To promote multiple items at once and to avoid the extra costs of shipping flyers to all customers, I suggested creating a “recipe card” of jewelry designs and adding them to the orders that were already being shipped out, a simple way to test the designs while saving on postage.